I was on the phone a couple of days ago with the web designer of one of my consulting clients. We were talking about search engine optimization (SEO). He made the comment that although not a lot of the pages on the site were well ranked, these pages were search engine friendly and rankings could be achieved with the tweaking of the meta tags. Wrong!
Metatags are not utilized by Google, Yahoo or MSN for purposes of ranking in any signficant way. It would be nice if it were that easy -- and ten years ago when I first started it was ALMOST that easy, but no more.
Hey, I am never going to be a web designer, but web designers should either learn the fundamentals of online marketing and SEO or they should leave it to those of us that do it for a living.